The Internet makes it very easy for us to contact our customers and to build relationships with those customers which will keep our business up and running. Although this can be done in a number of different ways, one of the more effective is emailing them regularly. If you have quite a few customers, however, it is difficult to make sure that you are doing so effectively. What are some of the things that can be considered to help make emailing your customers more of a reality with your business? First of all, you really need to ask yourself, what is the best email service for my business? This can be difficult to ascertain unless you do an email service provider comparison (Source: Email Service Provider Comparison by Marketing Sherpa). You really need to familiarize yourself with the different options that may be available through the services so that you can make a wise decision. With a little bit of research on your part, you can have your email service up and running within a matter of hours or at the very most, days. What can you do at that point to increase the size of your list?
Aside from putting a sign up form on your website, if you have a
website, you can also gather email addresses at your physical location.
Have a pad and pencil available at the front of your store or restaurant
and allow people to leave their email address. Offer them something in
return for that email address, such as a coupon for the next visit. You
would probably be surprised with how effective this is and how quickly
your list will grow.